Email marketing

The Importance of Email Marketing

Establish Your Reputation and Improve Your Response Rates
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
  • Build Customer Loyalty:
    Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
  • Expand Your Business Reach:
    Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
  • Connect With Different Audiences:
    Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
  • Save Time and Effort:
    Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
  • Test Email Campaigns and Drive Strong Results:
    Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
  • Track Your Analytics:
    Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

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Email Marketing Management

Need help with your monthly email services? Our email company collaborates with your in-house team to develop an effective email marketing strategy that drives long-term profitability. Our email marketing campaign service includes:
Review of Marketing Goals and Targeting
How effective is email marketing in achieving your brand objectives? As a top email marketing service provider, we work with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to obtain your unique goals.
Campaign Design and Deployment
Our email marketing campaign service covers everything from start to finish, so you don’t have to worry about a single thing. Need custom email newsletter service? Our email marketing newsletter team designs and develops each email to your specifications. With our email marketing agency, you can rest assured we are always focused on attaining your goals.
Campaign Tracking and Reporting
Our email marketing optimization team provides detailed monthly reports on your email marketing campaigns. These reports break down each campaign sent over the previous month, highlighting engagement metrics such as open rate, click rate, conversions and more! We also schedule regular consultations with your team to discuss the report.
Brand Guidelines and Asset Coordination
Consistency is key to acquire email marketing return on investment. That is why we adhere to your brand guidelines. We also know that content needs change from time to time, so our account managers organize all the items we need to drive brand success and develop a marketing calendar. This way, you know which campaigns will be deployed next.
List Maintenance on an Ongoing Basis
Reliable email marketing companies do not just focus on engaging your audience; they also ensure you’re targeting the right people and segmenting unengaged contacts. As an email marketing provider, our goal is to consistently increase engagement with our ongoing list maintenance. We ensure the right message is sent to the right contact every time.
Ongoing Management and Optimization
Sometimes, additional work is needed to ensure the best health of your ESP. This can include additional segmentation, list cleaning, revising the marketing strategy based on engagement and many other factors. Our email marketing team works hard to ensure your account is optimized and operates at peak performance.
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